The objective of this research was to arrive at a list of Top Business Schools in India. The research had 3 major modules i.e. Desk Research, Factual survey & Perceptual Rating survey followed by scientifically developed anlaysis & ranking process.
Fieldwork was conducted beginning the 4th week of December 2016 to 1st week of February 2017.
Desk research - List of B-Schools for the Survey
The Module 1 was a secondary research module. A comprehensive list of B schools was generated with the help of internet, magazines and other publications. The various sources used for generation of school list included:
- List of school from previous surveys
- A discussion with industry experts to add/ delete any school to ensure we have a comprehensive list
However it is not possible to get a completely exhaustive list of schools and include them in the survey, we had option of adding any new school name in the survey form if any respondent mentioned any school name outside our list. Effectively, every B school had a chance of getting covered in the survey if their name was mentioned by the respondents
In the Perceptual Survey Module, a strucutred Questionnaire was administered to selected respondents including HR professionals, faculty, young management executives, management students, aspiring students & parents of aspiring management students to arrive at a ranking & rating of B Schools. The sample selection was done using convenience sampling method though the sample was spread out geographically to get better representation. A sample survey of 1550 was conducted in across 16 cities (4 cities each in Zone) viz Delhi-NCR, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmadabad, Kochi, Chandigarh, Pune, Indore, Jaipur, Lucknow, Bhubaneswar, Patna & Guwahati. The geographical spread of the sample was ensured by selecting multiple starting points spread across the cities.