The objective of this survey was to identify and rank Top BBA Institutes in India. The study had three major modules i.e. Desk Research, Factual Survey & Perceptual Rating Survey.
An extensive 6 week field work was conducted beginning the 2nd week of April 2016
The module 1 was a secondary research module. A comprehensive list of BBA institutes was generated with the help of internet, magazines and other publications. The various sources used for generation of BBA institute list included:
In addition, in this module we spoke to some experts from the industry, academia to understand what one looks for in an BBA institute and what are the latest trend as well as new initiatives in the sector. All these inputs went into fine-tuning and refining the questionnaires.
In module 2, more than 1000 BBA institutes were sent the factual data questionnaire and then rigorously followed up through different modes such as telephone, email and even face-to-face.
The factual data sheet was focused on the following information areas:
In this module, a strucutred Questionnaire was administered to selected respondents to get rating of various BBA institutes in India at overall level as well as on specific parameters. The initial list had over 1000 BBA institutes, though each respondent was asked to give ratings for only those institutes that he/she was aware, considered them as one of the top institutes at the national level and at their zonal level. A respondent was asked to rate a maximum of 20 institutes to avoid investigation fatigue to ensure quality data.
A sample survey of 1500 was conducted in select cities – Class A (Delhi-NCR, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad and Ahmedabad) and Class B (Chandigarh, Pune, Indore, Jaipur, Lucknow, Bhubaneswar and Ranchi). In each city a geographical spread of the sample was ensured by selecting multiple starting points spread across the city.
There were two main respondent categories who were interviewed to evaluate an BBA institute viz. those who had the experience of such Institutes (Experiential) and those who were searching, aspiring for BBA and evaluating these institutes/ universities (Perceptual). The respondent categories included:
Respondents were provided a list of parameters to evaluate the BBA institute & rate on a scale of 1-10 where 1 was poor & 10 was excellent. The list of parameters to be covered in the survey was arrived at based on past surveys as well as discussions with experts from the BBA fraternity – faculty, HR, etc.
The following key parameters were covered in Perceptual Rating
As mentioned above 6 different stakeholders were taken into consideration for the national perceptual rating survey viz. Faculties, HR Executives, Alumni, Current students, Parents of aspiring students, Students aspiring for an BBA course. The questionnaire was so designed that both experiential & perceptual target respondents were exposed to the same parameters – this ensured that the scores of different stakeholders could be correlated and collated to arrive at a single final score.
A robust approach was followed to arrive at the final rankings. The step by step process is given below: