Research Methodology

The objective of this survey was to identify and rank Top BBA Institutes in India. The study had three major modules i.e. Desk Research, Factual Survey & Perceptual Rating Survey.

A Few Highlights Of Our Approach To Ranking Top BBA Institutes In India

  • We follow an approach which ensures much wider participation & coverage
  • We exclude any institute from the survey only if they explicity request for their exclusion (Usually it is done at the stage of analysis)
  • We arrive at the final weightages for various parameters using a statistical method rathar than using an expert opinion route which is subjective and could be biased
  • Our perceptual survey covers all BBA Institutes as every respondent has an option of mentioning names of any BBA institute that they cosider to be good enough to be included amongst the top institutes in their region or nationally – thus no institute is technically excluded from the survey
  • We conduct the survey amongst all relevant target groups i.e. those who have experience of BBA Institutes or are interested in BBA Institutes. In other words all whose opinion matters is covered in our survey. On the other hand, general public who do not have anything to do with BBA Institutes are excluded from the survey as their perceptions can only create unnecessary noise in data
  • Institutes offering full time undergrduate programs in management like BBA, BMS, BBM, BMM, etc. were considered in the ranking process


An extensive 6 week field work was conducted beginning the 2nd week of April 2016


MODULE 1 | DESK RESEARCH

The module 1 was a secondary research module. A comprehensive list of BBA institutes was generated with the help of internet, magazines and other publications. The various sources used for generation of BBA institute list included:

  • AICTE/ AIU/ UGC approved list of institutes/ universities
  • List of institutes/ universities from previous surveys
  • A discussion with industry experts to add/ delete any institute to ensure we have a comprehensive list

In addition, in this module we spoke to some experts from the industry, academia to understand what one looks for in an BBA institute and what are the latest trend as well as new initiatives in the sector. All these inputs went into fine-tuning and refining the questionnaires.


MODULE 2 | FACTUAL DATA COLLECTION

In module 2, more than 1000 BBA institutes were sent the factual data questionnaire and then rigorously followed up through different modes such as telephone, email and even face-to-face.

The factual data sheet was focused on the following information areas:

  • General information of the institute: Establishment, Institute type, Affiliation etc.
  • Courses offered & number of seats
  • Selection criteria
  • Infrastructure
  • Faculty
  • Intellectual capital
  • Industry interface
  • Placement
  • Potential to network
  • Exchange programs & Global exposure
  • Research Orientation & focus
  • Alumni chapter – National & International

MODULE 3 | PERCEPTUAL SURVEY

In this module, a strucutred Questionnaire was administered to selected respondents to get rating of various BBA institutes in India at overall level as well as on specific parameters. The initial list had over 1000 BBA institutes, though each respondent was asked to give ratings for only those institutes that he/she was aware, considered them as one of the top institutes at the national level and at their zonal level. A respondent was asked to rate a maximum of 20 institutes to avoid investigation fatigue to ensure quality data.

A sample survey of 1500 was conducted in select cities – Class A (Delhi-NCR, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad and Ahmedabad) and Class B (Chandigarh, Pune, Indore, Jaipur, Lucknow, Bhubaneswar and Ranchi). In each city a geographical spread of the sample was ensured by selecting multiple starting points spread across the city.

There were two main respondent categories who were interviewed to evaluate an BBA institute viz. those who had the experience of such Institutes (Experiential) and those who were searching, aspiring for BBA and evaluating these institutes/ universities (Perceptual). The respondent categories included:

  • Experiential
    • Faculties of BBA Institutes
    • Alumnus of BBA Institutes
    • HR Consultants who hire from BBA Institutes
  • Perceptual
    • Students aspiring to take admission in a BBA Institute
    • Parents of students aspiring for admission in a BBA Institute

Respondents were provided a list of parameters to evaluate the BBA institute & rate on a scale of 1-10 where 1 was poor & 10 was excellent. The list of parameters to be covered in the survey was arrived at based on past surveys as well as discussions with experts from the BBA fraternity – faculty, HR, etc.

The following key parameters were covered in Perceptual Rating

  • Infrastructure
  • Faculty
  • Course Curriculum
  • Industry Interaction
  • Pedagogy
  • Research Orientations & focus
  • Global Exposure
  • Placement
  • Brand Value

As mentioned above 6 different stakeholders were taken into consideration for the national perceptual rating survey viz. Faculties, HR Executives, Alumni, Current students, Parents of aspiring students, Students aspiring for an BBA course. The questionnaire was so designed that both experiential & perceptual target respondents were exposed to the same parameters – this ensured that the scores of different stakeholders could be correlated and collated to arrive at a single final score.


ANALYSIS: FINAL RANKING OF BBA INSTITUTE

A robust approach was followed to arrive at the final rankings. The step by step process is given below:

  • Perceptual Score
    • Ratings on various parameters for each institute
    • Calculating importance of various parameters to arrive at weights for each parameter – we used a regression model to arrive at the importance of various parameters
    • Calculation of raw scores and weighted scores for each parameter
    • Calculation of overall score for each institute using importance weightages.
  • • Factual Score
    • The information collected corresponded to similar parameters as in the perceptual survey
    • A detailed scoring system was developed for each parameter
    • After assigning scores to each parameter, raw scores were calculated
    • The final institute score was calculated as in the perception survey
  • The final score for an BBA institute was an average of Perception Score and Factual Score - equal weightage (50:50) was given to both

Some caveats:
  • Only those institutes for which we received more than 30 responses, were included in the ranking
  • Best efforts were made to reach every institute; however, any institute that did not send complete “Fact-Sheet” within the allotted time was assigned an average Factual score for calculating their overall ranking
  • Any institute which expressly stated that it did not wish to participate in ranking process and expressed their desire to exclude their name from the ranking list, are not featured in the survey
  • There were some newly established BBA Institutes that showed very good performance even though they have been established only recently and hence were not eligible for main rankings. However, it would have been an omission if they were not mentioned both from the point of view of readers as well as from other colleges’ perspective. To make a mention of such colleges, we created a category of “Emerging BBA Institutes” which fulfilled the following criteria:
    • Came into existence in 2011 and post
    • Achieved high mentions amongst top BBA Institutes in the Perception Survey – comparable to some of the top BBA Institutes
    • It must be noted that not every BBA Institute that got established since 2011 gets included in the Emerging BBA Institute but only those who achieved a comparable mention and perception score

Note: Present survey has been conducted by an independent Research Agency named i3 Research Consultants using stated methodology for arriving at given rankings.
 
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